Part of my responsibilities at my workplace is to plan, coordinate and facilitate events. Specifically, we plan one gigantic conference and trade show each summer and four or five smaller workshops throughout the year. The gigantic event costs an arm and a leg because hotels are so incredibly expensive. Plus, they rip you off by not allowing you to bring in outside food or drink. You must use the A/V company they tell you to use, and the prices are extravagant. The costs go on and on. As a result, I am always looking for event sponsors. Generally, the sponsors are the companies that do business with our members, but every once in a while an unexpected organization is willing to sponsor something. This happened to me recently when I reached out to the HVAC company that services the hotel. I asked them to sponsor the event by donating toward the heating and cooling costs. Much to my surprise, they agreed. The HVAC company wrote a check to my association and that donation went into the pot of money for conference. Generally, the HVAC companies do not have anything to do with that sort of thing. After all, they already service the hotel. However, this one a/c repair supervisor thought that when some of our members are searching for a good HVAC repair and installation company, they might choose the one who put up a booth at the annual conference. I was quite delighted and I really hope that he gets a new customer as a result of our event.